New Rule Forbids Tobacco Sponsorships, Sales, Gear Aimed at Youths By Daniel J. DeNoon WebMD Health News Reviewed by Laura J. Martin, MD
March 18, 2010 -- A new FDA rule greatly expands current restrictions on the sale and advertising of tobacco products to children and teens.
The new rule is made possible by last year's passage of the Family Smoking Prevention and Tobacco Control Act, which gave the FDA the long-sought power to regulate tobacco.
The rule, which has the force of federal law, takes effect on June 22. Among its provisions:
* Bans sale of cigarettes or smokeless tobacco to anyone under age 18. * Forbids tobacco brand-name sponsorship of any "athletic, musical, or other social or cultural event, or any team or entry in those events." * Bans sale of cigarette packs containing fewer than 20 cigarettes. * Bans sale of cigarettes via vending machines or self-service displays "except in very limited situations." * Prohibits free samples of cigarettes and limits samples of smokeless tobacco. * Forbids gifts in exchange for buying tobacco products. * Allows only words -- and no music or sound effects -- in audio ads for tobacco products. * Bans the sale or distribution of gear, such as hats and T-shirts, with tobacco brands or logos.
Defending the restrictions on youth-oriented tobacco ads, Health and Human Services Secretary Kathleen Sebelius noted that the indirect advertising allowed under current rules is effectively reaching young people.
"Despite a ban on direct marketing to young Americans, tobacco companies have still found a way to reach out to them," Sebelius said at a news conference. "It's no accident that Marlboro, Camel, and Newport, the three brands that spend the most on ads, are more preferred by children than by adults."
Sebelius has asked Health and Human Services Assistant Secretary Howard K. Koh, MD, MPH, to lead the enforcement effort. Accepting the job, Koh said the key to antismoking efforts is preventing youth smoking.
"We all know and understand that tobacco dependence is recognized as a pediatric disease," Koh said at the news conference. "Ninety percent of users begin before 19 years of age. Many die too early, and for them prevention comes too late."
Koh said the Department of Health and Human Services and the FDA would team with states to help them inspect retail sites and to enforce the new rule. FDA Director Margaret Hamburg, MD, said that the FDA would provide grants to states in order to help defray the costs of inspection and enforcement.
Hamburg was asked whether lawsuits already filed by tobacco interests would delay enforcement of the new rule.
"We are committed to implementing the law and the issuance of the regulations we announce today. That is in the law and we are moving forward with that," she said at the news conference.View Thread
1. Plan ahead.Choose a date to stop smoking, giving yourself enough time to create a plan and to elicit advice from other people who’ve quit. Then, write in a journal how often you smoke and under what circumstances — once you’re aware of your triggers, you can come up with strategies to overcome them. 2. Pick your method.No single approach works for everyone, and you may need to try a few strategies at once to attack the problem from different angles. Make sure you address both your physical dependence on nicotine as well as your emotional triggers (stress, anger, boredom). Log on to smokefree.gov to research your options. 3. Create new routines.Since smoking is a part of your day, you’ll need to form new habits. Chew gum instead of taking a drag after lunch, or play a computer game in place of your cigarette break. Avoid situations associated with lighting up — go to smoke-free restaurants, and if you puff away in your car, have it detailed to get rid of the smell. 4. Get support.You are the only one who can make yourself stop smoking, but surrounding yourself with friends, family, and fellow quitters can help you get through tough days. Pick someone who really wants you to kick the habit and make him or her your go-to person when a craving hits. Or call 800-QUIT-NOW to talk to a quit coach in your area. 5. Think positive.Know that each day you get through without smoking is an accomplishment. Keep yourself inspired to stick with it by reminding yourself that your reasons for quitting (more on that below) are bigger than your cravings — and that you’re capable and strong enough to make this a lasting life change.
Click on the URL provided for more info and the rest of this helpful article, found here on WebMD.View Thread